{"title":"ICE Professional - Keep My Blonde","description":"\u003cp\u003e\u003cstrong\u003ePreserve your blonde with a formula containing violet pigments that effectively neutralise undesired yellow tones, imparting a cool shade while deeply moisturising the hair structure for vibrant, lustrous locks.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ICE Professional Keep My Blonde range counteracts brassiness and promotes gloss and shine, keeping blonde, bleached, grey and highlighted hair looking fresh, bright and luminous. Developed to professional standards and available for trade supply to salons and retailers across the UK.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eContains violet pigments to neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eImparts a cool, fresh shade to blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises the hair structure for lasting condition\u003c\/li\u003e\n\u003cli\u003ePromotes gloss and shine for vibrant, lustrous locks\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formulations for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"ice-professional-keep-my-blonde-anti-yellow-shampoo","title":"ICE Professional Keep My Blonde Anti-Yellow Shampoo","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional anti-yellow toning shampoo containing violet pigments that effectively neutralise undesired yellow tones — imparting a cool shade while deeply moisturising for vibrant, lustrous blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Blonde Anti-Yellow Shampoo is a professional-grade toning formula designed to gently cleanse while counteracting brassiness in blonde, bleached, highlighted or grey hair. Its violet pigment technology neutralises unwanted warm tones, promoting gloss and shine for a brighter, fresher, more luminous result with every wash.\u003c\/p\u003e\u003cp\u003eAvailable in 250ml and 1000ml salon size, it forms the foundation of the Keep My Blonde routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eContains violet pigments to neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eImparts a cool, fresh shade to blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping colour or moisture\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises the hair structure for lasting condition\u003c\/li\u003e\n\u003cli\u003ePromotes gloss and shine for vibrant, lustrous locks\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair and massage gently into the scalp and lengths. Leave for 1–3 minutes as needed for toning effect, then rinse thoroughly. Follow with ICE Professional Keep My Blonde Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 250ml | 1000ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Anti-Yellow Toning Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Blonde, bleached, highlighted or grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Regular cleansing and toning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU (250ml):\u003c\/strong\u003e 50222E_5 | \u003cstrong\u003eSKU (1000ml):\u003c\/strong\u003e 50222E_6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"250 ml","offer_id":57172519649657,"sku":"50222E_5","price":5.64,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":57172519682425,"sku":"39869E_5","price":11.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50222E_5KeepMyBlondeShampooAnti-yellow_250ml1.jpg?v=1777493480"},{"product_id":"ice-professional-keep-my-blonde-anti-yellow-conditioner-250ml","title":"ICE Professional Keep My Blonde Anti-Yellow Conditioner 250ml","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional anti-yellow toning conditioner containing violet pigments that neutralise brassiness, deeply moisturise the hair structure and promote gloss and shine — for vibrant, lustrous blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Blonde Anti-Yellow Conditioner is a professional-grade toning formula designed to complement the Keep My Blonde Shampoo. It delivers lightweight hydration while counteracting unwanted yellow and warm tones in blonde, bleached, highlighted or grey hair, leaving it soft, smooth and visibly brighter.\u003c\/p\u003e\u003cp\u003eIts violet pigment technology works alongside deep moisturisation to maintain a cool, fresh shade and promote lasting gloss and shine as part of the complete Keep My Blonde routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eContains violet pigments to neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eImparts a cool, fresh shade to blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises the hair structure for lasting condition\u003c\/li\u003e\n\u003cli\u003eNourishes and smooths for a soft, manageable result\u003c\/li\u003e\n\u003cli\u003ePromotes gloss and shine for vibrant, lustrous locks\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to clean, wet hair after shampooing. Distribute evenly through lengths and ends, leave for 1–2 minutes, then rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Anti-Yellow Toning Conditioner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Blonde, bleached, highlighted or grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Post-shampoo conditioning and toning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 50239E_5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarcode:\u003c\/strong\u003e 4743318150239\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"Default Title","offer_id":57172539081081,"sku":"50239E_5","price":6.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50239E_5KeepMyBlondeConditionerAnti-yellow.jpg?v=1777494125"},{"product_id":"ice-professional-keep-my-blonde-anti-yellow-mask","title":"ICE Professional Keep My Blonde Anti-Yellow Mask","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn intensive professional anti-yellow toning mask containing violet pigments that neutralise brassiness, deeply moisturise the hair structure and promote gloss and shine — for vibrant, lustrous blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Blonde Anti-Yellow Mask is a professional-grade intensive treatment designed to counteract unwanted yellow and warm tones in blonde, bleached, highlighted or grey hair. Its violet pigment technology works alongside deep moisturisation to restore a cool, fresh shade while improving softness, smoothness and luminosity.\u003c\/p\u003e\u003cp\u003eIdeal as a weekly treatment or for clients needing extra toning and nourishment, it delivers intensive results as part of the complete Keep My Blonde routine. Available in 200ml and 750ml salon size.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eContains violet pigments to neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eImparts a cool, fresh shade to blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises the hair structure for lasting condition\u003c\/li\u003e\n\u003cli\u003eImproves softness, smoothness and manageability\u003c\/li\u003e\n\u003cli\u003ePromotes gloss and shine for vibrant, lustrous locks\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply generously to clean, damp hair after shampooing. Distribute evenly through lengths and ends, leave for 5–10 minutes, then rinse thoroughly. Use weekly or as required for toning effect.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 200ml | 750ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Anti-Yellow Toning Mask\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Blonde, bleached, highlighted or grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Weekly intensive toning treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"200 ml","offer_id":57172549828985,"sku":"51151E_5","price":6.56,"currency_code":"GBP","in_stock":true},{"title":"750 ml","offer_id":57172549861753,"sku":"39852E_5","price":13.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/51151E_5KeepMyBlondeMaskAnti-Yellow200ml.jpg?v=1777494473"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/collections\/50222E_5_Keep_My_Blonde_Shampoo_Anti-yellow_250_ml_b7ede279-c259-4d60-b779-dd5d8d83066c.jpg?v=1777486085","url":"https:\/\/www.coretradinguk.com\/collections\/ice-professional-keep-my-blonde.oembed","provider":"Core Trading Uk","version":"1.0","type":"link"}