{"title":"ICE Professional - Keep My Color","description":"\u003cp\u003e\u003cstrong\u003eMaintain your colour with a formula that preserves hair colour richness and longevity — delivering stunning shine while repairing and nourishing the hair instantly.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ICE Professional Keep My Color range provides advanced UV protection to shield colour-treated hair from environmental damage, ensuring your colour stays vibrant and beautiful for longer. Developed to professional standards and available for trade supply to salons and retailers across the UK.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and longevity\u003c\/li\u003e\n\u003cli\u003eDelivers instant repair and nourishment\u003c\/li\u003e\n\u003cli\u003eProvides UV protection to prevent colour fading\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a vibrant, healthy appearance\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formulations for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"ice-professional-keep-my-color-shampoo","title":"ICE Professional Keep My Color Shampoo","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional colour-protecting shampoo that preserves colour richness and longevity, enhances shine and provides UV protection — gently cleansing without stripping vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Shampoo is a professional-grade formula designed to maintain the intensity and longevity of colour-treated hair. It gently cleanses while repairing and nourishing the hair instantly, providing UV protection to shield colour from environmental damage and ensure it stays vibrant and beautiful for longer.\u003c\/p\u003e\u003cp\u003eAvailable in 250ml and 1000ml salon size, it forms the foundation of the Keep My Color routine and is suitable for all colour-treated hair types.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping colour or moisture\u003c\/li\u003e\n\u003cli\u003eRepairs and nourishes colour-treated hair instantly\u003c\/li\u003e\n\u003cli\u003eEnhances shine and vibrancy\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair and massage gently into the scalp and lengths. Rinse thoroughly and repeat if required. Follow with ICE Professional Keep My Color Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 250ml | 1000ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Daily cleansing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU (250ml):\u003c\/strong\u003e 50246E_5 | \u003cstrong\u003eSKU (1000ml):\u003c\/strong\u003e 50246E_6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"250 ml","offer_id":57171788857721,"sku":"50246E_5","price":5.64,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":57171788890489,"sku":"39906E_5","price":11.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50246E_5-Keep-My-Color-Shampoo_-250-ml-1.jpg?v=1777483926"},{"product_id":"ice-professional-keep-my-color-conditioner-250ml","title":"ICE Professional Keep My Color Conditioner 250ml","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional colour-protecting conditioner that nourishes, smooths and preserves colour richness — with UV protection to keep colour vibrant and beautiful for longer.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Conditioner is a professional-grade formula designed to complement the Keep My Color Shampoo. It delivers lightweight hydration while actively protecting colour-treated hair from fading, repairing and nourishing the hair instantly to leave it soft, shiny and easy to manage.\u003c\/p\u003e\u003cp\u003eWith built-in UV protection, it shields colour from environmental damage as part of the complete Keep My Color routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eNourishes and hydrates without heaviness\u003c\/li\u003e\n\u003cli\u003eRepairs colour-treated hair instantly\u003c\/li\u003e\n\u003cli\u003eEnhances shine, softness and manageability\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to clean, wet hair after shampooing. Distribute evenly through lengths and ends, leave for 1–2 minutes, then rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Conditioner\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Post-shampoo conditioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 50253E_5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarcode:\u003c\/strong\u003e 4743318150253\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"Default Title","offer_id":57171813400953,"sku":"50253E_5","price":6.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50253E_5Keep-My-Color-Conditioner_-250-ml-1.jpg?v=1777484572"},{"product_id":"ice-professional-keep-my-color-mask","title":"ICE Professional Keep My Color Mask","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAn intensive professional colour-protecting mask that deeply nourishes, enhances vibrancy and provides UV protection — leaving colour-treated hair softer, smoother and visibly more radiant.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Mask is a professional-grade intensive treatment designed to preserve colour richness and longevity while delivering deep nourishment to colour-treated hair. It repairs and hydrates the hair instantly, providing UV protection to shield colour from environmental damage and ensure it stays vibrant and beautiful for longer.\u003c\/p\u003e\u003cp\u003eIdeal as a weekly treatment or for clients needing extra care for coloured hair, it works as part of the complete Keep My Color routine. Available in 200ml and 750ml salon size.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and hydrates colour-treated hair\u003c\/li\u003e\n\u003cli\u003eRepairs hair instantly for a smoother, softer result\u003c\/li\u003e\n\u003cli\u003eEnhances shine and vibrancy\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply generously to clean, damp hair after shampooing. Distribute evenly through lengths and ends, leave for 5–10 minutes, then rinse thoroughly. Use weekly or as required.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 200ml | 750ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Intensive Mask\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Weekly intensive treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU (200ml):\u003c\/strong\u003e 50956E_5 | \u003cstrong\u003eSKU (750ml):\u003c\/strong\u003e 50956E_6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"200 ml","offer_id":57171858489721,"sku":"50956E_5","price":6.56,"currency_code":"GBP","in_stock":true},{"title":"750 ml","offer_id":57171858522489,"sku":"39913E_5","price":13.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/39913E_5KeepMyColorMask_200ml.jpg?v=1777484840"},{"product_id":"ice-professional-keep-my-color-serum-50ml","title":"ICE Professional Keep My Color Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA lightweight professional colour-protecting serum that smooths, enhances shine and provides UV protection — keeping colour-treated hair vibrant, glossy and manageable.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Serum is a professional-grade finishing and treatment serum formulated to preserve colour richness and longevity while delivering instant smoothness and shine. Its lightweight formula reduces frizz and flyaways, repairs colour-treated hair and provides UV protection to shield colour from environmental damage — ensuring it stays vibrant and beautiful.\u003c\/p\u003e\u003cp\u003eSuitable for daily use on mid-lengths and ends, it works as a standalone product or as the finishing step in the complete Keep My Color routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness instantly\u003c\/li\u003e\n\u003cli\u003eReduces frizz and tames flyaways\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003cli\u003eSuitable for daily professional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a small amount to damp or dry hair, focusing on mid-lengths and ends. Distribute evenly and style as required. No rinsing needed.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Hair Serum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Daily treatment and finishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 50963E_5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarcode:\u003c\/strong\u003e 4743318150963\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"Default Title","offer_id":57171875365241,"sku":"50963E_5","price":5.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50963E_5KeepMyColorSerum_50ml2.jpg?v=1777485443"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/collections\/0246_NS_ICE_KMC_Shampoo_250ml_1.jpg?v=1777483702","url":"https:\/\/www.coretradinguk.com\/collections\/ice-professional-keep-my-color.oembed","provider":"Core Trading Uk","version":"1.0","type":"link"}