{"product_id":"ice-professional-keep-my-blonde-anti-yellow-shampoo","title":"ICE Professional Keep My Blonde Anti-Yellow Shampoo","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional anti-yellow toning shampoo containing violet pigments that effectively neutralise undesired yellow tones — imparting a cool shade while deeply moisturising for vibrant, lustrous blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Blonde Anti-Yellow Shampoo is a professional-grade toning formula designed to gently cleanse while counteracting brassiness in blonde, bleached, highlighted or grey hair. Its violet pigment technology neutralises unwanted warm tones, promoting gloss and shine for a brighter, fresher, more luminous result with every wash.\u003c\/p\u003e\u003cp\u003eAvailable in 250ml and 1000ml salon size, it forms the foundation of the Keep My Blonde routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eContains violet pigments to neutralise yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eImparts a cool, fresh shade to blonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping colour or moisture\u003c\/li\u003e\n\u003cli\u003eDeeply moisturises the hair structure for lasting condition\u003c\/li\u003e\n\u003cli\u003ePromotes gloss and shine for vibrant, lustrous locks\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair and massage gently into the scalp and lengths. Leave for 1–3 minutes as needed for toning effect, then rinse thoroughly. Follow with ICE Professional Keep My Blonde Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 250ml | 1000ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Anti-Yellow Toning Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Blonde, bleached, highlighted or grey hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Regular cleansing and toning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU (250ml):\u003c\/strong\u003e 50222E_5 | \u003cstrong\u003eSKU (1000ml):\u003c\/strong\u003e 50222E_6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"250 ml","offer_id":57172519649657,"sku":"50222E_5","price":5.64,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":57172519682425,"sku":"39869E_5","price":11.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50222E_5KeepMyBlondeShampooAnti-yellow_250ml1.jpg?v=1777493480","url":"https:\/\/www.coretradinguk.com\/products\/ice-professional-keep-my-blonde-anti-yellow-shampoo","provider":"Core Trading Uk","version":"1.0","type":"link"}