{"product_id":"ice-professional-keep-my-color-serum-50ml","title":"ICE Professional Keep My Color Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA lightweight professional colour-protecting serum that smooths, enhances shine and provides UV protection — keeping colour-treated hair vibrant, glossy and manageable.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Serum is a professional-grade finishing and treatment serum formulated to preserve colour richness and longevity while delivering instant smoothness and shine. Its lightweight formula reduces frizz and flyaways, repairs colour-treated hair and provides UV protection to shield colour from environmental damage — ensuring it stays vibrant and beautiful.\u003c\/p\u003e\u003cp\u003eSuitable for daily use on mid-lengths and ends, it works as a standalone product or as the finishing step in the complete Keep My Color routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eAdds shine and smoothness instantly\u003c\/li\u003e\n\u003cli\u003eReduces frizz and tames flyaways\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003cli\u003eSuitable for daily professional use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a small amount to damp or dry hair, focusing on mid-lengths and ends. Distribute evenly and style as required. No rinsing needed.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Hair Serum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Daily treatment and finishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU:\u003c\/strong\u003e 50963E_5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarcode:\u003c\/strong\u003e 4743318150963\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"Default Title","offer_id":57171875365241,"sku":"50963E_5","price":5.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50963E_5KeepMyColorSerum_50ml2.jpg?v=1777485443","url":"https:\/\/www.coretradinguk.com\/products\/ice-professional-keep-my-color-serum-50ml","provider":"Core Trading Uk","version":"1.0","type":"link"}