{"product_id":"ice-professional-keep-my-color-shampoo","title":"ICE Professional Keep My Color Shampoo","description":"\u003cp\u003e\u003cstrong\u003e⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA professional colour-protecting shampoo that preserves colour richness and longevity, enhances shine and provides UV protection — gently cleansing without stripping vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eICE Professional Keep My Color Shampoo is a professional-grade formula designed to maintain the intensity and longevity of colour-treated hair. It gently cleanses while repairing and nourishing the hair instantly, providing UV protection to shield colour from environmental damage and ensure it stays vibrant and beautiful for longer.\u003c\/p\u003e\u003cp\u003eAvailable in 250ml and 1000ml salon size, it forms the foundation of the Keep My Color routine and is suitable for all colour-treated hair types.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePreserves colour richness and prolongs colour longevity\u003c\/li\u003e\n\u003cli\u003eProvides UV protection against colour fading\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping colour or moisture\u003c\/li\u003e\n\u003cli\u003eRepairs and nourishes colour-treated hair instantly\u003c\/li\u003e\n\u003cli\u003eEnhances shine and vibrancy\u003c\/li\u003e\n\u003cli\u003eProfessional-grade formula for salon and retail use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair and massage gently into the scalp and lengths. Rinse thoroughly and repeat if required. Follow with ICE Professional Keep My Color Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 250ml | 1000ml (Salon Size)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Colour-Protecting Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e Daily cleansing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSKU (250ml):\u003c\/strong\u003e 50246E_5 | \u003cstrong\u003eSKU (1000ml):\u003c\/strong\u003e 50246E_6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ICE Professional\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTrade Information\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTrade account required — wholesale pricing applies\u003c\/li\u003e\n\u003cli\u003eMinimum order quantity (MOQ) applies\u003c\/li\u003e\n\u003cli\u003ePre-order item — see dispatch estimate above\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety Information\u003c\/h2\u003e\u003cp\u003eFor external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.\u003c\/p\u003e","brand":"ICE Professional","offers":[{"title":"250 ml","offer_id":57171788857721,"sku":"50246E_5","price":5.64,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":57171788890489,"sku":"39906E_5","price":11.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/7831\/8457\/files\/50246E_5-Keep-My-Color-Shampoo_-250-ml-1.jpg?v=1777483926","url":"https:\/\/www.coretradinguk.com\/products\/ice-professional-keep-my-color-shampoo","provider":"Core Trading Uk","version":"1.0","type":"link"}