Brand Assessment Terms
Core Trading UK LTD – UK Market Entry Assessment
Effective date: 30 August 2026
These Brand Assessment Terms apply to the UK Market Entry Assessment provided by Core Trading UK LTD (“Core Trading”) to the business purchasing the assessment (“the Brand”). By accepting the relevant quotation, the Brand agrees to these Terms.
1. Purpose of the Assessment
The UK Market Entry Assessment is a business-to-business commercial assessment designed to evaluate the Brand's potential readiness and route into the UK market.
The assessment may consider the Brand's product range, positioning, pricing and commercial structure, potential UK sales channels, supply capability, market-entry readiness and other relevant commercial factors.
2. Scope
The specific scope of the assessment is set out in the quotation issued by Core Trading.
The assessment may include:
- review of brand and product positioning;
- review of product range and potential launch priorities;
- commercial and pricing readiness;
- indicative UK channel suitability;
- supply, MOQ and lead-time considerations;
- high-level market-entry and compliance readiness;
- identification of key launch considerations and barriers; and
- recommended next steps.
The assessment is a commercial review and does not constitute legal, tax, regulatory, safety, financial or other regulated professional advice.
3. Assessment Fee
The standard assessment fee is £295 plus VAT, unless otherwise stated in the quotation.
Payment is required in advance.
Core Trading is not required to commence assessment work until payment has been received and the information reasonably required to undertake the assessment has been supplied.
4. Information Provided by the Brand
The Brand is responsible for providing information that is accurate, complete and current.
Core Trading may rely on information and documentation supplied by the Brand when conducting the assessment.
The Brand must promptly notify Core Trading if information previously supplied becomes inaccurate or materially changes.
Core Trading is not responsible for conclusions affected by inaccurate, incomplete, misleading or outdated information supplied by the Brand or third parties acting on its behalf.
5. Commencement and Timescales
Assessment work commences when Core Trading has received both:
- the required payment; and
- sufficient information to begin the assessment.
Any timescale provided is an estimate unless expressly agreed otherwise in writing.
Delays in receiving information, samples, documentation or responses from the Brand or relevant third parties may extend the assessment period.
6. Cancellation and Refunds
The assessment fee pays for professional time, research and commercial assessment work.
Where the Brand cancels before assessment work has commenced, Core Trading will consider any refund due, less any work already performed, costs incurred or commitments made.
Once assessment work has commenced, fees attributable to work already undertaken, time reasonably committed, research performed or costs incurred are non-refundable.
Nothing in these Terms excludes any right or remedy that cannot lawfully be excluded.
7. Programme Fee Credit
Where Core Trading subsequently recommends the Brand for an Approved Brand Launch Programme, the Brand accepts the programme proposal and proceeds within the validity period specified by Core Trading, the £295 assessment fee will be credited against the agreed programme fee.
The credit has no cash value and is not transferable to another company or brand unless Core Trading agrees otherwise in writing.
8. No Guarantee of Acceptance or Commercial Outcome
Purchase or completion of an assessment does not guarantee:
- acceptance into the Approved Brand Launch Programme;
- appointment of Core Trading as the Brand's distributor or distribution partner;
- retailer, wholesaler or marketplace acceptance;
- regulatory approval or product compliance;
- sales, revenue or profitability;
- any particular launch date; or
- any other commercial outcome.
Core Trading's findings and recommendations represent its commercial assessment based on the information reasonably available at the time.
9. Distribution Relationships
The assessment does not create a distribution, agency, representation, exclusivity, partnership or joint-venture relationship between Core Trading and the Brand.
Any future distribution arrangement must be agreed separately in writing and will be subject to its own commercial terms and agreement.
10. Regulatory and Compliance Matters
Unless expressly agreed otherwise in writing, Core Trading does not act through the assessment as a Responsible Person, safety assessor, laboratory, legal adviser, customs adviser or regulatory authority.
The Brand remains responsible for ensuring that its products comply with all laws and regulatory requirements applicable to their manufacture, import, marketing and sale.
Core Trading may identify apparent compliance requirements or gaps and may recommend or coordinate appropriate third-party support, but this does not transfer the Brand's legal or regulatory responsibilities to Core Trading.
11. Third-Party Services and Costs
Third-party services and costs are not included in the assessment fee unless expressly stated in the quotation.
These may include regulatory services, testing, safety assessments, Responsible Person services, registrations or notifications, legal advice, translations, freight, customs, samples, marketplace fees and other external services.
Core Trading will not commit the Brand to material third-party expenditure without appropriate authorisation.
12. Intellectual Property and Confidentiality
Each party retains ownership of its pre-existing intellectual property.
The Brand grants Core Trading permission to use information, product data, brand materials and other content supplied by the Brand to the extent reasonably necessary to conduct the assessment.
Confidential information received in connection with the assessment will be handled in accordance with any applicable confidentiality obligations agreed between the parties.
13. Assessment Materials
Unless otherwise agreed, Core Trading retains ownership of its underlying methodologies, templates, processes, scoring systems and internal working materials.
Following payment, the Brand may use the final assessment report produced specifically for it for its own internal business purposes.
The Brand may not reproduce, resell or commercially exploit Core Trading's underlying methodologies or proprietary templates without written permission.
14. Liability
Nothing in these Terms excludes or limits liability where doing so would be unlawful.
Subject to that qualification and to the extent permitted by law, Core Trading will not be liable for indirect or consequential losses, loss of anticipated profits, loss of opportunity or losses arising from commercial decisions made independently by the Brand following the assessment.
Any limitation of liability applicable to the assessment will be interpreted in accordance with applicable law.
15. Suspension or Termination
Core Trading may suspend or terminate an assessment where reasonably necessary, including where:
- required information is not provided;
- information appears materially inaccurate or misleading;
- payment obligations are not met;
- significant regulatory, legal or product-safety concerns arise;
- continuing the assessment could expose Core Trading to unreasonable legal, regulatory or reputational risk; or
- the Brand materially fails to cooperate with the assessment process.
Any refund following termination will depend on the work already performed and costs or commitments reasonably incurred.
16. Data Protection
Personal information provided in connection with the assessment will be handled in accordance with the Core Trading UK Privacy Policy and applicable data-protection law.
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17. Governing Law
These Terms and the UK Market Entry Assessment are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, subject to any mandatory rights or procedures that apply.
18. Contact
Questions regarding these Terms or the assessment can be sent to:
Core Trading UK LTD
Email: info@coretradinguk.com
Last updated: 30 August 2026