APPROVED BRAND LAUNCH PROGRAMME
Build Your Route into the UK Market
A structured market-entry programme for selected international and emerging brands seeking to establish, launch and grow in the UK.
Built by a UK distributor, with a pathway towards long-term distribution for brands that demonstrate the right commercial fit.
Is Your Brand Ready for the UK?
The programme is designed for established and emerging international brands with genuine products, commercial potential and an ambition to build a sustainable presence in the UK.
ESTABLISHED PRODUCT RANGE
Your products are developed, commercially available and ready to be assessed for the UK market.
UK MARKET POTENTIAL
Your brand has a clear proposition and the potential to compete within relevant UK retail, e-commerce or trade channels.
READY TO INVEST IN GROWTH
You are prepared to commit the stock, resources and marketing support required to establish your brand in a new market.
LONG-TERM AMBITION
You are looking to build a sustainable UK presence and are open to developing a longer-term distribution partnership.
How the Programme Works
1
APPLY
Submit your brand, product and commercial information for initial review.
2
ASSESSMENT
We assess your products, positioning, commercial proposition and potential fit for the UK market.
3
APPROVAL & PLANNING
Following assessment, selected brands are accepted into the programme and we agree the scope and route for UK market entry.
4
MARKET PREPARATION
We work through the agreed commercial, channel and launch requirements.
5
UK LAUNCH
Your brand launches through the agreed UK sales channels.
6
REVIEW & GROWTH
We review performance and, where there is a strong commercial fit, explore a longer-term distribution partnership.
Apply for the Approved Brand Launch Programme
Tell us about your brand and your plans for the UK market. Applications are reviewed individually and submitting an application does not guarantee acceptance into the programme.