ICE Professional Keep My Blonde Anti-Yellow Shampoo

⚠ Pre-order – Dispatch estimated within 4–6 weeks. Orders will be fulfilled once stock arrives. Lead times are estimates and may vary.

A professional anti-yellow toning shampoo containing violet pigments that effectively neutralise undesired yellow tones — imparting a cool shade while deeply moisturising for vibrant, lustrous blonde hair.

Product Overview

ICE Professional Keep My Blonde Anti-Yellow Shampoo is a professional-grade toning formula designed to gently cleanse while counteracting brassiness in blonde, bleached, highlighted or grey hair. Its violet pigment technology neutralises unwanted warm tones, promoting gloss and shine for a brighter, fresher, more luminous result with every wash.

Available in 250ml and 1000ml salon size, it forms the foundation of the Keep My Blonde routine.

Key Benefits

• Contains violet pigments to neutralise yellow and brassy tones
• Imparts a cool, fresh shade to blonde and highlighted hair
• Gently cleanses without stripping colour or moisture
• Deeply moisturises the hair structure for lasting condition
• Promotes gloss and shine for vibrant, lustrous locks
• Professional-grade formula for salon and retail use

How to Use

Apply to wet hair and massage gently into the scalp and lengths. Leave for 1–3 minutes as needed for toning effect, then rinse thoroughly. Follow with ICE Professional Keep My Blonde Conditioner for best results.

Product Details

• Available Sizes: 250ml | 1000ml (Salon Size)
• Product Type: Anti-Yellow Toning Shampoo
• Suitable For: Blonde, bleached, highlighted or grey hair
• Usage: Regular cleansing and toning
• SKU (250ml): 50222E_5 | SKU (1000ml): 50222E_6
• Brand: ICE Professional

Trade Information

• Trade account required — wholesale pricing applies
• Minimum order quantity (MOQ) applies
• Pre-order item — see dispatch estimate above

Safety Information

For external use only. Avoid contact with eyes — if contact occurs, rinse thoroughly with water. Keep out of reach of children. Refer to full ingredient list on product packaging.